![]() But it wasn’t long before other companies recognized the value of this new personal data market. Google was the trailblazer in surveillance capitalism and it remains the frontrunner. Are you getting close to a McDonald’s? Here’s an ad for a Big Mac.īut it can also help to create predictive products, such as virtual assistants like Amazon’s Alexa, which are then used to collect more profitable data. The key message here is: In surveillance capitalism, all aspects of the human experience are turned into data and sold to a variety of businesses for a variety of reasons.įirst and foremost, your personal data can help businesses better target their advertising efforts. Do you know to what degree your movements, speech, actions, experiences, and behaviors are being processed and sold by businesses like Google, Facebook, Microsoft, and Amazon? Few of us do, and that’s just how the purveyors of surveillance capitalism would like to keep it. ![]()
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